A Whole New Mind

I don’t think of myself as a pure right-brain, however, Daniel Pink in the book A Whole New Mind: Why Right-Brainers Will Rule the Future by Daniel Pink it lists a set of skills that everyone needs to use in order to find success.

It is a bit like the American Way and the book does cover a bit of politics too; but I thought it was an interesting read.

Pink focuses on people belonging to the New World. I thought the list was interesting and I liked the creative way in which he has given names to the qualities:
1. Design – moving beyond function to engage the sense
2. Story – Narrative added to products and services – not just argument. Best of the six senses.
3. Symphony – Adding invention and big picture thinking (not just detail focus)
4. Empathy – Going beyond logic and engaging emotion and intuition.
5. Play – Bringing humour and light-heartedness to business and products.
6. Meaning – Feelings and values of products.

Pink talks about these six essential aptitudes on which he sees his professional success and personal fulfilment to have been based on. How do you fair against these six qualities that Pink sees as essential for the creative being? Do you need to practice or acquire any skills? Perhaps something to consider and food for thought…